About

 

 

 

Hi, I’m Julia—the founder, designer, and maker behind BAHRII.

I was born and raised in Austria, where my journey with fashion began. I studied at the HBLA for Fashion and Clothing Technology in Graz, completing a five-year program that laid the foundation for my design practice. Later, I pursued International Business at the University of Applied Sciences in Krems, which led me to an exchange semester in Mexico—an experience that would shape both my life and my brand.

It was in Mexico that I fell in love with the culture, the language, and the vibrant craft traditions that run deep in everyday life. In 2019, I launched BAHRII in a small coastal town on the west-coast of Mexico. Two years later, I brought the brand home to Austria, weaving both places into the identity of each piece.

BAHRII was born from a need to slow down. During my studies, I became deeply aware of the waste and harsh realities behind fast fashion. I saw how much fabric was discarded, how workers were underpaid, and how often beauty came at a cost to people and the planet. I knew I wanted to do things differently.

At BAHRII, every garment is handmade in-house using natural, Mexican-crafted cotton. I carefully select the fabrics for their breathability and softness, choosing different weaves and thicknesses to give each piece its own feel. I pay close attention to pattern layout to reduce waste, and I’ve made intentional choices in every detail: 100% cotton labels & size tags, coconut shell buttons, and metal buckles—never plastic.

This isn’t fashion for the sake of trends. It’s about timeless pieces, made to move with you through seasons and years. I release them slowly, when they’re truly ready. Inspired by places and named after cities, each garment carries a story—woven with care, intention, and a quiet respect for the earth.

If you’re drawn to simplicity, softness, and clothing made with purpose, then welcome. I’m so glad you’re here.

Learn more about how we keep our production slow, plastic-free, and ethical here.

With love,
Julia